American Dream announces new indoor gaming experience

American Dream, an entertainment and shopping complex, announced on July 21, 2022, that Activate Games – an indoor, interactive gaming experience that merges gaming technology with competitive, real-life activity – will open a 5,000 square-foot East Coast flagship location in East Rutherford, New Jersey.

Activate Games fuses technology and full body activity together to create live-action gaming experiences. Teams, made up of 2-5 players, are challenged physically and mentally as they choose from over 500 different games and difficulty levels, such as shooting games that include basketball games that mixes team trivia with Pop-A-Shot, or an action-movie inspired laser game. An RFID wristband tracks participants’ scores and progress throughout the experience making it perfect for a casual night out with friends, corporate team building activities, or intense competition.

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